Rajneesh Suri

Professor

A professor in Drexel’s LeBow College of Business, Suri’s area of research includes pricing, promotions and branding. He has published numerous papers on consumer behavior, including developing effective guidelines and slogans, the effects of scarcity on the evaluation of prices, the impact of gender differences on the evaluation of promotional emails, and research on online and print coupons.

Related from the Drexel News Blog

In The News

Finding Value in Surplus Food: Study Finds High Levels of Consumer Acceptance
Rajneesh Suri, PhD, a professor in the LeBow College of Business, and Jonathan Deutsch, PhD, a professor in the Center for Food and Hospitality, were quoted in a Dec. 14 Food Navigator article about their recent research on the marketability of a new food category made of value-added surplus items. The story was also picked up by Food & Drink International and New Food magazine.
Website Testing Enters a New Era
CIO magazine published an article in its June edition authored by Rajneesh Suri, PhD, a professor in the LeBow College of Business, and Siddharth Bhatt, a PhD candidate in LeBow, about a partnership with SEI Investments through LeBow College's Corporate Education program that tested the usability of the SEI Wealth Platform (SM) using Drexel's functional near-infrared spectroscopy technology that measures brain activity.
Drexel, SEI, Strap on A.I. Headbands so Investing is More Pleasing to the Brain
Rajneesh Suri, PhD, a professor and associate dean of research in LeBow College of Business, was quoted in an April 26 Philadelphia Inquirer story about a partnership with SEI Investments through LeBow College's Corporate Education program that tested the usability of the SEI Wealth Platform (SM) using Drexel's functional near-infrared spectroscopy technology that measures brain activity. The research took place in LeBow's Behavioral Lab.
Labor Day By The Numbers
Rajneesh Suri, PhD, associate dean for research and professor in the LeBow College of Business, was featured in an Aug. 29 WalletHub story about Labor Day and American workers.
Want to Compete with Big Brands? Get Social
Research by Rajneesh Suri, PhD, a professor in the LeBow College of Business, was profiled in a May 1 Business News Daily post on the power of social media for small businesses.
Holiday Shopping
Rajneesh Suri, PhD, a professor in LeBow College of Business, was interviewed on KYW-TV (CBS-3) on Dec. 18 for a segment about the shorter holiday shopping season and last-minute sales.
Best of the Web Today
The Wall Street Journal’s “Best of the Web Today” linked to a Drexel News blog post on April 26 about a study by Dr. Rajneesh Suri, an associate professor in the LeBow College of Business, on the effect of red price tags on male shoppers.

Related Articles

Drexel Food Lab and City of Philadelphia Assist Food Businesses, Grow ‘Good Food’ Economy
Drexel University's Food Lab and the Philadelphia Department of Public Health have introduced the Good Food Accelerator, a pilot program for Philadelphia-area food businesses and co-packers.
photo credit, U.S. Department of Agriculture. Will People Eat Relish Made from ‘Waste’ Ingredients? Drexel Study Finds They May Even Prefer It  
A new Drexel University study found strong potential for consumer acceptance of a new category of foods created from discarded ingredients.
Image of Rajneesh Suri, professor at Drexel's LeBow College of Business, explaining the methodology behind the SEI study SEI and Drexel University Partner to Explore Investors’ Visual Interaction with their Wealth
SEI and Drexel University announced the findings of an interactive usability study conducted to enhance the SEI Wealth PlatformSM (the Platform) end-client experience. Executed in the Behavioral Science Laboratory of Drexel’s LeBow College of Business as a Corporate and Executive Education project, the study employed brain imaging to measure cognitive functions while test subjects used the Platform’s consumer-facing wealth management portal. SEI established the core design tenets and principles, and worked with Drexel professors and research students to validate the design and ensure the experience was truly engaging for consumers.
holiday stress Drexel Faculty Experts Explain How to Survive and Thrive During The Holidays
It’s that time of year again. The physical, emotional, financial and gastrointestinal strains posed by the holiday season can make it feel like more of a slog than a restorative hiatus. So, as an early gift from the Drexel media relations team, we’ve sifted through the University’s stable of experts to find those best suited to provide some advice on how to make this season a joyous one.
Image of Bradley vs. Helvetica The Game of Fonts: Research Finds That Difficult-to-Read Fonts Can Positively Affect Buying Habits
In a new paper, forthcoming in the Journal of the Academy of Science, a team of researchers including Drexel University’s Rajneesh Suri, PhD, a professor of marketing at the LeBow College of Business, take a closer look at how consumers’ buying decisions are influenced by fonts.
Screen shot of social media on smartphone Will Social Media Kill Branding? Researchers Evaluate How Social Media has Transformed Traditional Marketing
For decades, corporations used a steadfast formula in branding a product: big advertising investments that produced customer awareness and built a positive product reputation. By investing heavily in and tightly managing a product’s image via controlled communications, dominant brands could be leveraged to cultivate loyalty and a long-term stream of profits. But social media’s meteoric rise in popularity may be killing the old, reliable branding formula and changing how consumers interact with brands.
shopping Amazon.com, Coming to a Shopping Mall Near You?
LeBow professor Rajneesh Suri says it may not happen here in Philadelphia just yet, but elsewhere in the country, big-name Internet retailers are starting to pop up in shopping malls as a way to get closer to the consumer.
Behavioral Lab LeBow Hall’s New Research Lab Has Eyes — and Controls — Everywhere
Even the reception room isn't quite what it seems in Gerri C. LeBow Hall's new behavioral lab, where there's a lot more going on than what meets the eye.